Find It Local Friday: Crapola

Find It Local Friday: Crapola

It doesn’t happen very often that I’m wandering down the grocery store aisles and spot a new local product. I’ve done so much research to find Made in Minnesota products and receive lots of email updates when new things are hitting the shelves, not much slips by me. Last weekend I was strolling through the cereal aisle at Kowalski’s when some flashy red letters caught my eye.

Crapola.

A packaged granola called Crapola: “Makes even weird people regular.” Really? Crapola? When I looked a little closer, it turns out it’s made in Ely, Minnesota!

Brian and Andrea Strom are the brains behind Crapola (the name comes from cranberry-apple granola) and have been in production since 2007.They recently released a second flavor which was on the shelf right next to the Crapola. (Sorry, I just can’t help using that word!) I bet you’ll never guess what they named their gluten-free cranberry orange granola… Number Two.

ha. That still makes me chuckle!

Four things to know about Crapola:
1) It’s small batch artisan granola which means full of crunch and sweet, but without that artificial taste, weird stickiness, or preservatives in the national brands.
2) A 1/2 cup serving has 20% of the recommended daily value of fiber. Wow. If you’re like me and need all the help you can get in the fiber department but hate taking a supplement, this stuff is for you.
3) The kitchen partner and I have mixed it in our yogurt, eating it with milk like cold cereal, and just munching it right out of the bag. I haven’t tried it warm yet, but I could see it being a nice alternative to homemade oatmeal.
4) It’s available at a number of retailers around the state and online. If you’re in the Twin Cities, start with Kowalski’s or Lund’s and Byerly’s.

I love local companies and I love folks who aren’t afraid to put their sense of humor into their products.

10 Comments

  1. Oh my gosh.
    If I ever, ever sell anything I make on any sort of wide scale, my goal will be to have a hilarious name like this. LOVE it..

    1. Author

      I know, right?

      I keep thinking that if they’ve got Crapola and Number Two, what would they use for a third flavor? The inappropriate toilet humor could go on and on…


  2. I love this stuff! When I visited my parents in MN for Christmas last year, I just devoured it. It provided a good opportunity to educate my non-MN-grown fiancé on the correct pronunciation of “Ely”.

    1. Author

      Thanks for your comment Lindsay! I’m not a native Minnesotan so it took me a long time to figure out places like Ely, Bemidji, Mahtomedi. I’m still not a big “uff-dah” user either!



  3. Hi, t b e link to “buy crapola” doesn’t seem to work.
    Can u please advise what store I can pick this up at I n st paul / miinneapolis area???

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